Update: While updating this post, I noticed that the features of WhatsApp Premium are not showing up on any WhatsApp Business accounts in any country. The official WhatsApp page mentions that these features are live, but in reality, they are not.
WhatsApp, the world’s most popular messaging app with over 3.031 billion monthly active users, is becoming the Number #1 app for communication and business in our digital world. WhatsApp is constantly improving itself and adding new features to stay ahead of the competition.
A few months ago, Meta introduced WhatsApp Premium for Business users to enhance sales and brand reach. In this article, I’ll share everything you need to know about WhatsApp Premium, including its features, pricing, and how to enable it on your device.
For many years, Meta has been developing a business platform to help businesses increase their sales and brand awareness with premium tools at an effective monthly price. This platform is now available in a few countries. The cost of WhatsApp Premium is Rs. 250/month for Indian users and $5/month for users in the USA.
What is WhatsApp Premium?
WhatsApp Premium is a subscription service for WhatsApp for Business that offers additional features and benefits beyond the standard free version. The basic version of WhatsApp, while free to use, has some limitations. Like, you can’t send large files, make video calls with multiple people, or schedule messages. WhatsApp Premium overcomes these limitations, providing users with an enhanced experience.
Note: WhatsApp Premium is intended for commercial use only, not for individual use.
WhatsApp Premium Features
WhatsApp Premium comes with several features. Currently, two main features have been introduced:
Business Web Page: This new feature creates custom business links, including business names, making them easy to remember for customers. It’s a unique short link that directs users to the target landing page. It’s a kind of unique username. If multiple companies have the same name, it will be on a first-come, first-serve basis. If the subscription expires, others can claim the link.
Multi-agent Sales and Support: Connect with up to 10 agents who can be assigned to your account and respond to customers quickly. This feature is very useful for businesses with a large customer base.
In addition to these, WhatsApp has introduced a new cloud-based API so that businesses and developers can easily start using WhatsApp Business. The Cloud API is available for free and is not part of the Premium version.
How to Get WhatsApp Premium
Currently, the Premium version is only available to selected WhatsApp Business accounts as part of a paid subscription service. Here are the steps to access these features faster:
- Open the WhatsApp Business app and tap on the three dots in the top right corner.
- Select Settings.
- Select the option for Premium and choose the plan that suits your needs.
- Enter your payment details and complete the purchase.
- Once you have subscribed, you can start using the Premium features immediately.
Conclusion
WhatsApp Premium offers many features and benefits that are not available in the free version of the app. If you are a business owner looking to promote your brand awareness on WhatsApp and want an enhanced experience, then WhatsApp Premium is worth considering.
